<Ground Floor Partners --- Management Consultants>

Andrew Clarke, Chief Executive Officer and founder of Ground Floor Partners, Inc., has reviewed over a thousand business plans and advised hundreds of entrepreneurs on business strategy, marketing, operations and other issues. Before starting Ground Floor Partners he led all technology operations at Equis, a privately held commercial real estate firm with 33 offices worldwide.

Andrew also has extensive experience as an entrepreneur. In 1997 he founded ListNet, a real estate listing and advertising service on the Internet. He managed all aspects of the business including strategy, operations, marketing, sales, and web site development.

From 1995 to 1998, Andrew worked as Vice President of Analytics and then Vice President of Product Development at Hedge Financial Products, a privately held boutique derivatives firm in downtown Chicago. He led the risk management and quantitative analysis efforts for the Chicago office, designed several complex proprietary crop reinsurance risk models, and supervised a team in all aspects of model development from inception to completion.

From 1979 to 1994, Andrew was a scientist and engineer, working in a variety of technical and management positions in academia and industry. He has published 15 scientific papers in the areas of Theoretical Chemistry, Fluid Mechanics, and Materials Science, and worked as a Research Scientist at University of Washington, Cornell University, and University of British Columbia. He also spent two years as an Assistant Professor in Physics and Engineering at Pacific Lutheran University.

Andrew holds advanced degrees in engineering and science from the University of Rochester, the University of California at San Diego, and the University of Wisconsin. He is an active member of Midwest Business Brokers and Intermediaries (MBBI) and the Association for Strategic Planning (ASP).

Scott McGarvey, Partner, has over 20 years' experience in consulting and industry management, and has provided consultative guidance in marketing and general management since 1992. Before joining Ground Floor Partners in 2003, Scott developed an independent consulting business focused on marketing and strategy.

Scott works with small to medium-sized business clients to assess market opportunities, focusing on new and existing markets, customer needs and competitive vulnerabilities. Once this step has been taken, he helps clients define the value proposition of the enterprise and develop an actionable strategy for profitable business growth. Scott has specific experience in direct and interactive marketing, marketing through alternative channels, and customer loyalty and retention.

Scott's recent clients include several finance sector companies - Liberty Mutual Insurance, GMAC Residential Funding Corporation, Royal & SunAlliance, and Heller Financial (now part of GE Capital). Scott has also provided marketing services for several start-up and growing enterprises in industries ranging from professional liability insurance to third-party fulfillment to property tax abatement.

In his early career, Scott was industrial marketing manager for six years with Landis & Gyr Powers, a major manufacturer/installer of building control systems. Scott was also affiliated with the consulting practices of Price Waterhouse, Chase Econometrics (a decision support services provider) and Brand Group (a small firm specializing in product identity).

Scott earned his M.B.A. degree from the University of Chicago GSB in 1981. He is active and holds leadership positions in the National Funding Association, Chicago Association of Direct Marketing, Midwest Business Brokers & Intermediaries (MBBI), and Association for Corporate Growth. He also heads the Chicago GSB Marketing Roundtable and is VP Membership with the Chicago GSB Club, a business and social organization for Chicago-area alumni.

Greg Curtiss, Business Consultant, earned a B.A. in Economics from Rollins College of Winter Park, FL and holds an M.B.A from the University of Notre Dame. Prior to joining Ground Floor Partners, Mr. Curtiss worked for several years in advertising sales and marketing management for Clydesdale Capital Investments, an owner and operator of RV Parks throughout the country. Additionally, he has participated in project engagements for Accenture, Hewlett-Packard and Solutia covering a breadth of issues.

Mr. Curtiss is an experienced business consultant. He has written case studies and/or business plans in the areas of consumer products, plastics, microfluidics, biological compounds, green initiatives and outsourcing.

Mark Goff, Mark Goff adds great strength to Ground Floor Partners in marketing execution, particularly in marketing communications and public relations. Mark is the owner of Goff & Associates, a full service public affairs and public relations consultancy. Mark has over 30 years of experience in marketing communications and public relations. Prior to founding his firm in 1992, Mark spent four years as Executive Vice-President, Barkin, Paulsen, Meissner & Kimball Public Relations and Advertising, Milwaukee, handling public relations and public affairs work for a wide range of corporate clients.

Mark has worked with well-known companies such as Aurora Healthcare, Browning-Ferris Industries, Cellnet Technology, Delta Airlines, Perini Building Company, S.C. Johnson & Son ("Johnson Wax"), Stevens Construction, Georgia Pacific Corporation, and many others.

ADVISORY BOARD

The Ground Floor Partners Advisory Board consists of five members --- Matt Hartzman, Michael Lieberman, Bill Polich, Ian Turvill, and Jim Vahle.

Matt Hartzman is currently Director of Systems Development at the College of American Pathologists, a $100MM association of pathologists that spends $25MM/year on technology primarily to provide accreditation and proficiency testing for medical laboratories. From July 1999 through March 2002 Matt was Chief Operating Officer at Nexiv, a privately held Internet company. There, he supervised up to 40 people in sales, design, development, networking, Internet marketing and project management. Before Nexiv, Matt was Vice President of Operations at Trase Miller Solutions, a privately held firm in the Leisure, Travel & Tourism Industry. Matt earned a B.S. in Computer Science from Northern Illinois University with significant coursework in Philosophy, Sociology and Political Science.

Michael Lieberman is a national industry marketing director for Grant Thornton LLP a $2B global tax, audit and business advisory firm based in Chicago, Illinois. Prior work experience includes senior positions in marketing and consulting sales at Cap Gemini LLP , Cap Gemini Ernst & Young LLP, and Arthur Andersen. Successes at Arthur Andersen earned him promotions from lead generator to national lead generator, business developer, national marketing manager and finally, senior business developer. Michael graduated from Northeastern Illinois University in Chicago with a B.S. in Business Administration and a B.A. in Liberal Arts.

Bill Polich is a founder and principal of LOC, Inc., a business development consultancy focusing on emerging businesses through the development of launch plans and the creation of the infrastructure needed to address and support a chosen market. Bill has direct experience in mature, turnaround and start-up businesses in multiple industries. He has held key management positions at 3PF, Inc., Baker & Taylor's Entertainment Group, HBO Home Video and Pioneer Electronics.

Ian Turvill is a Director in the North American Financial Services and Insurance Practice of Fair Isaac. He specializes in helping leading marketing organizations apply new strategies, processes, and technologies to acquire, develop, and retain profitable customer relationships. Recent clients include HSBC, Wachovia, Vodafone, and American Airlines. A citizen of the United States and the United Kingdom, Mr. Turvill holds a "Double First" degree in Engineering, Economics, and Management from The University of Oxford, as well as an MBA in Finance and Marketing. Ian was previously elected The US National Marketing Scholar of the Year by the American Marketing Association.

Jim Vahle is the founder and principal of The Aspen Consulting Group. Aspen assists executives, business owners and entrepreneurs to optimize their bottom line by identifying and addressing the issues that are impacting customer satisfaction and their organization's performance. Jim has worked at DuPont, Amoco, and is currently a Professor in entrepreneurship at Lake Forest Graduate School of Management.

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