Business Plan Consulting
Whether you need a business plan for internal planning, to obtain debt financing through an SBA loan, to raise capital from angel investors, or to obtain Venture Capital financing --- we can help. We work closely with you to understand your goals and vision, then develop your entire business plan, from executive summary through exit strategy. Many successful entrepreneurs spend a year or more perfecting their business plan. With our proven business planning process we can reduce that time to as little as a few weeks, while delivering a superior plan. The keys are our extensive experience with a wide range of businesses, our broad and deep network of partners, and our access to the highest quality market research and business intelligence.

Strategic Planning
You have great ideas, but no clear strategy. We can help you sort through the clutter and choose the best options. We will help you develop a clear, succinct strategic plan for your entire enterprise or just a single division. We can tailor a strategic planning engagement to your needs --- anywhere from a few days to three months.

Marketing
At Ground Floor Partners, we take marketing seriously. Although there are many ingredients to building and growing a successful business, effective targeted marketing is always at or near the top of the list. Winners understand their good customers, their bad customer, and their so-so customers. They know more about their competitors than their competitors know about themselves. Finally, winners do not stop at simply gathering information. They use this information to reach new customers, retain existing customers, and grow those customers. We can help your company with the research, planning and execution you need to move your company to the next level and beyond.

Marketing Planning
A good marketing plan enables you to focus your sales and marketing efforts in the areas with greatest potential while avoiding costly mistakes. Our marketing planning process consists of ten steps, starting with a market assessment, continuing with a differentiated marketing strategy, and ending with steps to establish marketing metrics and results tracking.

Market Research
You have a winning product or service, but you aren't sure how to reach the right customers, motivate purchase decisions, and build profitable, enduring customer relationships. You also need an objective assessment of your strengths and weaknesses relative to your competitors'. We can help you research your proposed market(s), identify existing (and potential) competitors, and organize the results into easily understandable reports, complete with summary tables and charts.

Business Audits
The words “I am being audited” suggest fear and pain to most people. An IRS or financial audit usually has a very high price tag, either in the form of an IRS fine or a large bill from a accounting firm. Our audits are of a different sort, and our clients usually thank us for the results.

Business Presentation Services
There are times in every business owner’s life when he or she has to make a presentation. We help business owners and executives prepare and polish their presentation, by providing feedback and guidance on every aspect, from soft skills through slide placement.

Due Diligence
If you are considering buying or investing in an existing business, you will need to do some due diligence. We work with small and middle market businesses every day. We know what questions prospective investors and buyers should ask and what answers they should look for. Caveat Emptor is almost our middle name.