Strategic Market Research Consultants

We uncover market opportunities, and sometimes, marketing challenges, that others miss. Our market research yields solid, factual, defensible information that is directly relevant to your specific needs, not the needs of the "average" company in your industry. We combine quantitative market research (statistical analysis, graphs, charts) and qualitative market research (interviews, articles, opinions) to give you a balanced and accurate picture. Here are a few examples of projects we have completed:

• Survey design and execution (invite respondents, collect
  results, analyze, report)
• Phone or in-person interviews of customers, employees,
  executives, business owners, industry experts, etc.
• Focus groups, roundtables, and executive forums
• Market opportunity assessments (evaluate the potential for your ideas, products, services, or processes)
• Competitor analysis / competitive intelligence studies
• "Blue sky" sessions on product / application / market possibilities,
  particularly in the area of technology commercialization

Why Market Research is Important

Accurate market research is the foundation for every business or marketing plan.
Ground Floor Partners can help you gain a much deeper understanding of:

• market opportunities
• existing customers
• prospects
• competitors
• employees
• industry trends
• environmental or regulatory risks

We Help You Focus

Effective marketing is all about targeting and focus. Better targeting means less waste, lower expenses, and higher profits.

• Conduct a comprehensive market opportunity assessment - Assess your markets and current market positions (market size and share of market, channels, growth trends, threats, and opportunities)

• Identify customer needs and determine which market segments hold the most, and least, attractive profit potential.
• Find out what customers and prospects think about your new customer service procedures, your sign-up process, your newest product, your new tag-line, your invoicing process, etc.
• Identify regulatory, political, and demographic trends that could create problems - and opportunities - for your business.
• Develop a thorough understanding of competitors - Who leads and who follows in this space? How much market share does each player have? What are their strengths and weaknesses? How do they differentiate themselves? How does their pricing strategy compare with yours? How do they market their products and services? How does their brand equity compare to yours?
• Identify opportunities to use your strengths and exploit competitor weaknesses.

When you understand your markets and competition, your business will benefit from —

• A more efficient, more effective sales process that reduces your
  cost of customer acquisition.
• Greater profitability, as well defined customer segments will mean sales are closed based on superior value, avoiding the need to
  compete on price.
• Faster growth fueled by customers who become loyal evangelists for your enterprise.
• Sustainable competitive advantage based on superior knowledge of what it takes to succeed in the markets you serve.