Accurate
market research is the foundation
for every marketing plan.
When you understand your
markets and competition,
your business will benefit
from—
- A more
efficient, more effective
sales
process that reduces
your cost of customer acquisition.
- Greater profitability, as sales
are closed based on superior
value, avoiding the need
to compete on price.
- Faster
growth fueled by customers
who become loyal evangelists
for your enterprise.
- Sustainable
competitive
advantage based
on superior knowledge of
what it takes to succeed
in the markets you serve.
Ground
Floor Partners can research
your markets and competitors
using discrete "blind" interviews,
focus groups, and analysis
of industry sources to:
- Assess
your markets and current
market positions (size
and share of market, channels,
growth trends, threats,
and opportunities)
- Identify
customer needs and determine
which market segments hold
the most, and least, attractive
profit potential.
- Identify
regulatory, political,
and demographic trends
that could create problems
- and opportunities - for
your enterprise.
- Develop
a thorough understanding
of competitors - Who leads
and who follows in this
space? How much market
share does each player
have? What are their strengths
and weaknesses? How do
they differentiate themselves?
How does their pricing
strategy compare with yours?
How do they market their
products and services?
How does their brand equity
compare to yours?
- Identify
opportunities to use your
strengths and exploit competitive
weaknesses.
We focus
on the needs of small and
middle market businesses.
Our market research produces
solid, factual, defensible
metrics that are directly
relevant to your specific
needs, not the needs of the "average" company
in your industry. We combine
quantitiative (numbers, graphs,
charts) and qualitative research
(interviews, articles, opinions)
to give the most balanced
and accurate picture.
marketing
planning
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