Innovate If You Want To Grow

Innovation means different things to different people. Some people believe the only thing that matters is disruptive innovation --- doing something bold and different that nobody has tried before. But incremental innovation --- the process of continually improving products, services or processes --- is much more common, and often leads to surprising and unexpected results.

We help businesses innovate in Four Ways:

• Brainstorming --- We work with you and your team to come up with new ideas in brainstorming sessions. This often requires an analysis of the marketplace and the competition to see what others are doing. We try to identify opportunities that others may have missed.
• Sort Through the Clutter --- We help you sort through your proposed ideas, products, services, or processes through our own research and analysis, combined with feedback from prospective customers, disinterested/ independent third parties, your own staff, or other groups. This type of work typically incorporates private roundtables, interviews, and/or surveys.
• Market Opportunity Assessment --- We conduct a market opportunity assessment to evaluate the potential for your ideas, products, services, or processes.
• Change The Culture --- We help you develop and nurture an internal culture that encourages innovation and risk taking, within reasonable constraints.

We can help your organization develop a strategically sound commercialization plan based on the tried and true evaluative techniques Ground Floor Partners has developed over years of client engagements.

Business Innovation Consultants

Although we often work with start-ups, we also work with established companies. Our objective is to help clients grow their top and/ or bottom lines through the design and implementation of innovative growth strategies.

We do this in a variety of ways:

• New Product/ Service Development & Commercialization
• Product/ Service Introduction into New Markets
• Enhanced Market Penetration for Existing Products/ Services
• Identify Product/ Service Characteristics & Capabilities that provide Differentiation within the Marketplace

The right strategy can help turn your new technology or process into a long term engine for profit growth for your business. For example, although "green" and "sustainability" are all the rage these days, the fact is that most companies only pay lip service when it comes to real sustainability. But businesses that go beyond the hype and actually incorporate real sustainability principles into their business model, operations, compensation structure and product delivery can gain competitive advantages that go far beyond a cool logo or tagline.